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Sunday, May 13, 2012

Elegantly Timeless American Standard Launches New Luxury Line of Bathroom Fixtures

As far as I can remember my family's bathroom toilet and fixtures is always American Standard. You can find in our home the very sturdy, time tested American Standard toilet, lavatory, soap holder, tissue holder shower heads and faucet . Through the years American Standard had never failed my whole family. It remained on top of the game! 
American Standard is synonymous to good quality, durability and reliability. Every American Standard that you purchase comes with a warranty. Only American Standard offers to its customers an after sales service for up to two(2) years.
Luckily, I was among the chosen bloggers who were invited by American Standard when they launches their new New Luxury Line of Bathroom Fixtures. I actually had another invitation from Tang at the Manila Hotel but I opted to go to the American Standard event instead.

Yes, the elegantly timeless American Standard Launches new products every now and then to keep up with competition and the modern times. The company collaborated with leading designers across the globe to conceptualize five lifestyles of the modern era: 
  1. Enchanted
  2. Alchemist
  3. Time Traveler
  4. Wilderness 
  5. Illusionist.
Enchanted (CONCEPT)
The enchanted is for the driven individuals on the beginning of their life’s journey. They may be single or just starting out a family of their own. The CONCEPT design for the enchanted is strong yet oozing with simplicity. The soft rims of the edges make it suitable for children. It can also be played with funky a colors that entail the young spirits of the individuals in their early voyage.

Time Traveler (NOBILE)
The time travelers are those successful enough to get back in time and bring pieces of history into the present. They are the ones who are content and desire the rich stories of the past. International designer Ronen Joseph’s NOBILE is the perfect artifact for time travelers. The design concept plays with historical curves of a lady’s shoes and the roman pillars. This design is for the wise, the established and the curator of one’s own life. 

Alchemist (VENTUNO)
The alchemists are the people who already set foot on their turf. They are strong and powerful enough as the leader of the pack. And their bathroom is not shy to reveal that sense of accomplishments. The VENTUNO design by Italian designer Franco Bertoli expresses that pride without apprehensions. The VENTUNO is the Lamborghini of Bathrooms. You cannot simply let the possessor of this bathroom as someone meek and docile. It is an absolute choice for cosmopolitan consumers as it reflects the patterns of today’s urban architecture and elements of modern style. Designed with the sophisticated urbanite in mind, the Ventuno’s rounded, essentialized forms and geometric edges create sensations of pure harmony in every bathroom.
THE VENTUNO COLLECTION. One of American Standard’s newest luxury line of bathroom fixtures, designed by award-winning designer, Franco Bertoli.

Wilderness (LA VITA)
There is a point in a person’s life when we reach that sense of wisdom. We already understand that no matter which road you took in the past, it will always lead back to nature where we all came from. And for the individual who already grasped this reality, it’s inevitable not to live within it. LA VITA is the Mother Nature-inspired concept of American Standard. The rims and trims of the fixtures imitate the slender lines of nature. The whole line will simply turn any bathroom into a natural paradise.

Illusionist (EUROZEN and SATIS)
The illusionists are the individuals who possess the power in the likeness of a royalty. They are beyond limited with life’s struggles and pressure and they are not afraid to be different and to take risks. The illusionists can get whatever their heart’s desire and one of which may be the EUROZEN and SATIS. The two most hi-tech designs do not only possess superb creativity, but it delivers comfort beyond expectations. It’s a bathroom rockstar who wouldn’t just give you music but also a great time even in the most intimate spot of the house.

One of the leading makers of high-quality bathroom fixtures, American Standard launches its latest and most luxurious line of products that promises to make any home the envy of the neighborhood.
Mr. Noel Tolosa, Marketing Manager of American Standard Philippines said that “these new product lines represent American Standard’s uncompromising belief in the growing sophistication of the market. These products are here because of extensive product research into what the consumers want and what they need.” As a trendsetter in the design and innovation sector, American Standard has always ensured that its designs remain relevant to the needs of today’s families and to today’s times.

The company launched the Concept Cube, a line of compact but beautiful and stylish bathroom fixtures. The Concept Cube seamlessly blends the sleek modern lines with innovative technology, using strong and simple lines for a contemporary look. A signature soft inner rim that lends architectural style beautifully balances this and is ideal for even small bathrooms so common in today’s condominium housing. The Concept faucet series, on the other hand, complements the modern, compact and sophisticated styling of the water closets and lavatories. Made of high-quality chrome, these faucets make even small bathrooms chic and stylish. The faucet allows better water saving because it provides better control for users and being leak free.

It is said that the evolution of the water closet is a reflection of how civilized human living has become. This philosophy is reflected in the Satis Asteo water closet collection, which features amenities like LED dim lighting, soft music, automatic seat open and flushing, twin nozzle bidet, and air purification system that eliminates bad odors and airborne fungi and bacteria. The Satis Asteo reflects American Standard’s mantra of innovating on products to meet its customers’ changing lifestyles.

The EuroZen, on the other hand, brings the most innovative and convenient functions to bathroom hygiene in a sleek and compact water closet. With functions like siphon jet tornado flushing, powerful massage/cleanse function, deodorizer, warm dryer, nozzle with automatic cleaning, anti-bacterial nozzle, seat heater, and lift-off and slow- close seat cover, the EuroZen gives new meaning to luxury, comfort and high-tech to water closets and will make any bathroom a conversation piece.

Looking at the company’s new line of shower heads, it is clear that the inspiration came from Summer Vibrant Colors. The iColor Hand Showers evokes a fantasy world of plastic and bubble. Through a fascinating and playful concoction of art, science and technology, the iColor Hand Shower is well suited to today’s fun-loving and imaginative homeowner. The line of products pushes the boundaries of the human imagination—with refreshing results. There are more vibrant colors mean more fun in the shower!

American Standard has always been setting trends in bathroom fixtures, not just in the aspect of technological innovation but in design as well. This is made possible by a highly creative team whose members are also into other industries such as automotive, fashion, home and furniture, and luxury items, among others.

American Standard employees with Miss Rose Ong of Wilcon Builders. Taken during the American Standards Bloggers Briefing held at Wilcon Builders Depot Balintawak, Quezon City last May 10, 2012.

Some of the world’s most creative and award-winning industrial designers who design for American Standard are David Chipperfield, Ronen Joseph, Achim Pohl and Tomas Fiegl (Artefakt), Mark Sadler, Khumtong Jansuwan and Franco Bertoli, all of whom have earned awards from prestigious award-giving bodies.

American Standard’s unrelenting dedication in responding to the needs of both the
mind and the body has placed it at the forefront of the global bathroom product
market, a commitment perfectly reflected in the newly launched
Luxury Line of Bathroom Fixtures collection.

American Standard products are available at all Wilcon Depot and other leading home improvement stores nationwide. For more info, you may visit 
their website


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