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Friday, October 5, 2012

UNIQLO UNDERCOVER






UNIQLO announces that its final collection based on the collaborative design project with acclaimed designer Jun Takahashi, and his cult-hit Undercover fashion label, will be released in the Philippines from August 22. Similar to the spring-summer collection, the 2012 fall-winter collection will focus on a family theme and include a line-up of apparel for women, men and children. The first phase of the new collection will go on sale at the UNIQLO store in SM Mall of Asia, as well as UNIQLO stores in 11 markets outside of the Philippines.
 
The line, available exclusively at UNIQLO stores, has been very successful since its debut this past spring. The concept of this unique one-year project has been the family, with collections that offer stylish clothes for parents and their children. The offerings have won fans all around the world by combining UNIQLO’s high-quality casual clothing with designs that reflect the Undercover label’s distinctively edgy and fashionable look.

The 2012 fall-winter collection includes close to 100 items for men, women and children, and it brings together Undercover’s unique design aesthetic with UNIQLO’s high performance fabrics. Under the direction of Mr. Takahashi, UNIQLO signature fabrics and materials such as those used in its HEATTECH line of garments and its Ultra Light Down jackets are fashioned into fresh and original designs. The line up covers a broad range of clothing needs for the fall and winter seasons; the men’s and women’s offerings come in a palette of colors such as wine, olive, gray and black, whereas the children’s items are available in a mixture of bright colors such as pink, red and yellow and darker tones such as wine and blue.

                            
Acclaimed Japanese designer Jun Takahashi established the Undercover label with a friend in 1990, when he was a student at Bunka Fashion College in Tokyo. After Undercover’s celebrated Tokyo Collection debut in 1994, the brand shifted to the global stage with a highly acclaimed appearance at Paris Fashion Week in 2002. In the international fashion world, Takahashi is known for inventively blending a distinctively punk-inspired aesthetic and elements of modern street fashion to produce uniquely high-end styles.
                 
UNIQLO is a brand of Fast Retailing Co. (FR), a leading global Japanese retail holding company that designs, manufactures and sells clothing under five brands: Comptoir des Cotonniers, g.u., Princesse tam tam, Theory, and UNIQLO. With global sales of 820 billion yen for the 2011 fiscal year ending August 31, 2011, FR is the world’s fourth largest apparel retail company and UNIQLO is Japan’s leading specialty retailer.

Today UNIQLO has more than 1,100 stores worldwide, namely in the U.S., U.K. France, Russia, China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Philippines and Korea, as well as Japan. UNIQLO continues to open large-scale stores in some of the world’s most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. UNIQLO operates an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel in line with its ‘Made for All’ philosophy.

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, FR is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and other FR brands, please visit www.uniqlo.com or www.fastretailing.com.


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